Alexandru-Costin Udrea
Alexandru-Costin Udrea
Student, freshman at the Bucharest University of Economic Studies, passionate about philosophy (Friedrich Nietzsche, the School of Tradition), sports, history and overcoming myself; lustful for learning foreign languages and interpreting books of wisdom
ADI DASsler’s “Impossible is Nothing” and “The Miracle of Bern”

ADI DASsler’s “Impossible is Nothing” and “The Miracle of Bern”

“It’s over! Over! Over! Germany are the World Champions!”, Radio reporter Herbert Zimmermann’s jubilant words still resound in the hearts of many Germans, as a newly-created West Germany conquered the most coveted trophy in international football, having beaten the famous “Golden Team” of Hungary in the 1954 World Cup Final. Thus, one of the greatest surprises in the history of the sport opened up new horizons for post-war Germany. What is often overlooked, though, is how Adolf Dassler’s entrepreneurial spirit paved the way for this remarkable performance, for his famous sports shoes helped the German players attain a decisive advantage over their rivals, since the football field from Bern was soaking wet at the hour of the match because of the heavy rain that had fallen that day.  More

No. 7-8, Sep.-Dec. 2017 2017


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OEconomica No. 1, 2016