Andreea Cheleșu
Andreea Cheleșu
Student at the Bucharest University of Economic Studies, the Faculty of International Business and Economics
Foundation: The Very Basis in Makeup

Foundation: The Very Basis in Makeup

Perhaps everyone who uses makeup has wondered at least once about its origins? Every little thing has its own past but not a lot of people know the history of foundation. Surprisingly, its antecedents are not as pretty.Foundation traces its origins back to Ancient Greece and Rome. Its first name was “white lead” due to the fact that it was used to make Mediterranean skin appear “fairer”. It was actually made from poisonous chalk which remained through the Middle Ages and Renaissance. In Queen Elizabeth I’s time, the “white lead” became “Venetian ceruse”, which was then formed of lead and vinegar in order to cover up smallpox scars. Unfortunately, this product had horrible side-effects such as hair loss, rotten teeth and permanent skin discoloration. Because of the toxic formula, makeup took a turn in the 19th century, making foundations out of zinc oxide, glycerine and calamine lotion. Still having the same purpose as the “Venetian ceruse”, it only came in three shades: white, pink and red. More


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FOUNDATIONS
The Romanian-American Foundation for the Promotion of Education and Culture (RAFPEC)
THE NETWORK
WISEWIDEWEB
Amfiteatru Economic

OEconomica No. 1, 2016