TheMarketForIdeas

Alexandru Preda
Alexandru Preda
Student at the Bucharest University of Economic Studies, passionate about the recent development of the creative economy and culture
Cultural Branding Strategies: Leveraging National Identity for Economic Prosperity

Cultural Branding Strategies: Leveraging National Identity for Economic Prosperity

Alexandru Preda

In the vast arena of international politics, where nations battle for influence and power, the art of branding cities or institutions/buildings plays a crucial role. By understanding the historical context, concepts, and authors behind this strategy, we can explore how states can effectively capitalize on cultural branding to enhance their geopolitical strategies and achieve economic prosperity.  More


When Art Is Becoming Digital, Should Everyone Get a Piece?

When Art Is Becoming Digital, Should Everyone Get a Piece?

Alexandru Preda

Contrary to other types of commodities that went through a process of digitalization before becoming more accessible to the general public, the art world is not getting there yet. Until now, the digitalization of art seems to enhance the hyper competitiveness that exist in the secondary markets for art, crafts, and all kinds of cultural goods, making it relatively difficult to invest.  More


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FOUNDATIONS
The Market For Ideas Association

The Romanian-American Foundation for the Promotion of Education and Culture (RAFPEC)
THE NETWORK
WISEWIDEWEB
OEconomica

Amfiteatru Economic