Elena Diana Smaranda
Elena Diana Smaranda
Student at the Bucharest University of Economic Studies, the Faculty of International Business and Economics, the Applied Modern Languages study program; interested in the Japanese culture and its internationalization
The Soft Power of Manga

The Soft Power of Manga

Hayao Miyazaki helped popularize anime (i.e. cartoons drawn in a Japanese style) outside of Japan, playing a significant role in increasing global interest in this genre of animation. Studio Ghibli, his creations, has influenced not just the content of anime, but also the way this industry is perceived and appreciated around the world as a producer of art. And not only the anime industry, it also played an important role for manga, which are Japanese comic books which often inspire anime movies and series.His personality combined with the strict rules of Japanese society gave rise to a unique man. A man who could never be satisfied with his, or with other people’s efforts, someone who would have given everything for his passion and his work.He was always fascinated by this idea of drawing. He was especially drawing planes in the childhood. His family had military involvement, since they owned a company that built parts for fighter planes – Miyazaki Aircraft Company – and this is why he was so interested in them. The Miyazaki family received special treatment because of their company – everyone in the family was exempted from the responsibility of going to war. And they were quite rich. More



The Market For Ideas Association

The Romanian-American Foundation for the Promotion of Education and Culture (RAFPEC)

Amfiteatru Economic