How to Use Ancient War Strategies in Modern Business
“Marketplace is a battlefield” – a commonly used Chinese proverb, applicable today more than ever. As cross-cultural business consultants, we believe in strategy and clarity above all else, and who else to learn from if not Sun Tzu himself – the Chinese military tactician influencing strategic decision-making today despite having lived long before the formation of the PRC or the emergence of capitalism. Yet he claimed that the best battles are won without drawing swords. More