TheMarketForIdeas

Mariana Nicolae
Mariana Nicolae
Applied Linguist, Professor Emerita of the Department of Modern Languages and Business Communication, the Bucharest University of Economic Studies
Romanian National Culture Day and the New Normal

Romanian National Culture Day and the New Normal

Mariana Nicolae

Do not worry: this is going to be short and… bitter. Bitter is good. In drinks, according to personal taste, and in real life, because it prompts reflection.Therefore, here is what I want to reflect upon today – once again on the National Culture Day of us, Romanians, that is January 15, and how this day connects to the new normal, that is life after the COVID-19 pandemic. Obviously, the connection is mostly in my mind, but considering my long experience in higher education, mainly in soft skills development, my constant discussions with master students from various universities on and beyond the syllabus, as well as my interactions with a large diversity of professional and personal contacts from all over the world, I might be justified in my attempt. More


Womenomics – Is It Worth Talking About Gender?

Womenomics – Is It Worth Talking About Gender?

Mariana Nicolae

Women Prime Ministers and Presidents are no longer newsworthy. At least not everywhere. Company presidents are so many that, again, the gender of a company’s CEO is not at all a newsworthy issue. At least no one wonders that the Northern countries, Ireland and some of the others have no issues with women in business or politics and generally consider diversity in almost all areas of public life as a norm. More


Leadership à la CEE: Values & Approaches

Leadership à la CEE: Values & Approaches

Mariana Nicolae

Another book review? Of yet another leadership book? There are and continue to appear so many books on leadership from so many angles, including innovation, creativity and artificial intelligence. And yet, what makes this particular book special and entices readers to pick it up and read it are first of all the authors and the region they chose to deal with. The book in discussion is “Leading in the Age of Innovations: Change of Values and Approaches” by Lenka Theodoulides, Gabriela Kormancova and David Cole, published by Routledge, 2019, in the Routledge Studies in Leadership Research Series. You can find it here.  More


Relations with East Asia – A View from Romania

Relations with East Asia – A View from Romania

Mariana Nicolae, Elena E. Nicolae, Andreea Paul

The situation of the world today makes it difficult to even agree on whether we, as humanity, are going towards the right or the wrong direction. This is indeed a time of increasing fluidity, fake news, rapidly rising populism, which all makes vision and clarity of decision very uncertain for even the most educated and informed persons. Are democracy and advanced capitalism failing or are they being following various routes all heading eventually towards progress? And what does progress mean nowadays when artificial intelligence (AI) is offering blurred visions of some utopias and clearly lots of dystopias for a large number of people?  More


Womenomics – Is It Worth Talking About Gender?

Womenomics – Is It Worth Talking About Gender?

Mariana Nicolae

Women Prime Ministers and Presidents are no longer newsworthy. At least not everywhere. Company presidents are so many that, again, the gender of a company’s CEO is not at all a newsworthy issue. At least no one wonders that the Northern countries, Ireland and some of the others have no issues with women in business or politics and generally consider diversity in almost all areas of public life as a norm. More


The Business of Culture – Whose Enterprise?

The Business of Culture – Whose Enterprise?

Mariana Nicolae

Each 15 January and 15 June I think of why Eminescu is not more visibly and publicly appreciated by we Romanians, and, therefore, better known internationally? If you think this is not a well-constructed question, please let me tell you that it is. I will do so in the next paragraphs. And the comparisons with Shakespeare come naturally to my mind, against my better judgement, and the many examples I have myself to answer my above question. More


How Soft Is Actually Hard and Tough

How Soft Is Actually Hard and Tough

Mariana Nicolae

The promise we make our students when they apply to our study programs invariably covers success. We promise to prepare them for successful jobs, for successful careers and, if all else fails, for meaningful lives. And they used to believe us because we had a track record of successful alumni. What did we teach those successful alumni? More


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