The Future of Economics Is Human
Private actors have long embraced behavioral economics as a way to boost sales and profits yet, until recently, the line of study had not been endowed with a front row seat in the hall of economic policy development. This year’s recipient of the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel (called the Nobel Prize for Economics), Richard H. Thaler, increases the proportion of behavioral economists upon whom the prestigious award has been bestowed to 6%. His work offers a glimpse into a particular type of libertarianism: coined as “libertarian paternalism” by this year’s Nobel Prize recipient and the co-author of his bestselling book “Nudge”, Cass Sunstein, the pair argues for guiding people in their choices under specific conditions. Libertarian paternalism would prevent losses resulting from neglecting to act upon lucrative propositions such as signing up for a savings plan where the employer matches one’s contribution up to a certain percent of one’s income and reasons in favor of providing as default options for policy implementation the best alternative for the individual or society as a whole (such as automatic enrollment in said savings program) in order to assist fallible or inexperienced individuals with key decisions. Thaler tries to match the two seemingly conflicting interests of the individual and the group (to him, choices need not be a zero-sum game) by minimizing the cost of externalities through defaults that are beneficial to one party while interfering minimally with respect to the other (a widespread example is that of favoring opt-out policies rather than opt-in, on the one hand to increase the number of participants and, on the other, to bank on people’s inertia). More
