Homo (Sapiens Sapiens) Digitalensis
After a flourishing era, in which humankind discovered the steam engine, standardization and electricity, a new beginning was on the horizon. Even though society reached unbelievable levels of productivity and new levels of wealth throughout the world, we were missing the last piece of the puzzle. The beginning of the Third Industrial Revolution has brought us a new way of communication that enabled us to send and receive data instantly. We have to look back to the 1950s when the base of the digital was laid and, after that, the world, as we know it, changed forever. Fast forward to the 1990s, the “.com” phenomenon reached its first all-time high, and new ways of interaction were created. We are talking about Google, Amazon and many others. The 2000s brought more core services through Facebook and YouTube, social media and streaming respectively. After people started consuming more and more digital content, technology needed to keep pace with demand; as a result, 4G communications (fourth generation data transfer speeds) are now a very common thing, 5G is becoming the new standard and we already see how 6G is ramping up its marketing drive in countries like China, Japan, South Korea and more. More
