The Fortune at the Bottom of the Cup
No. 45, Jan.-Feb. 2024 Coffee? What is coffee? A daily ritual enjoyed by billions of people worldwide. For hundreds of years, this magical beverage has forged connections between people, contributing to the exchange and distribution of information. In this era where everything has become digitized, and face-to-face socialization is increasingly rare, coffee inspires people to have discussions, write, read, stimulate their imagination, and encourages people to meet, communicate, have fun, or simply spend time together, becoming a social bond. Cafes have been and continue to be places where people unwind and feel at home, where culture, time, and social barriers merge. And coffee is the second most valuable export of developing countries and an important element of their economies. Its energizing effect has made it the most consumed beverage after water. More
